Coachella: Friday Nights in the Desert

Tao Group Hospitality’s 2025 Coachella after-party at Cavallo was designed as a premium late-night destination, blending high-energy nightlife with a more refined, brand-forward experience.

I led the creative direction and visual design for the event, developing a cohesive identity system applied across social, digital, and on-site touchpoints. The goal was to create a distinct visual presence that stood out within the highly competitive Coachella event landscape.

My work included:

- Designing social and promotional campaign assets
- Developing the event’s visual identity and art direction
- Creating branding applied across marketing and internal materials

A key focus was balancing Tao Group’s high-energy nightlife aesthetic with a more elevated, curated tone. I approached this through controlled typography, structured layouts, and a consistent visual system that maintained clarity across platforms.

The final identity created a unified brand presence across all touchpoints and supported the event’s positioning as a standout Coachella experience.