The Fleur Room: Los Angeles

The Fleur Room is a reservations only cocktail lounge from Tao Group Hospitality that opened in August 2022. Located on Sunset Boulevard in West Hollywood, The Fleur Room is a clandestine escape where expertly crafted cocktails are served in a lavish atmosphere filled with eclectic treasures and original art echoing contemporary Hollywood splendor.

I developed the identity of the Los Angeles location, working on digital assets to print collateral, as well as social media direction. I shaped a cohesive visual language that reflected the venue’s nightlife energy and curated crowd, ensuring consistency. From campaign graphics and event visuals to promotional materials and social-first content, each element was designed to amplify the atmosphere of the space and make the brand instantly recognizable. I focused on clarity, tone, and shareability, translating the music-driven, cultural experience of the venue into assets that resonated both online and in-person.