Sundance: Tao Park City

TAO Park City 2026 brought art, music, and culture together in a winter setting designed to feel immersive and intentional. Set in the energy of Park City, the event balanced high-impact moments with refined details, creating an environment that felt elevated, contemporary, and rooted in experience rather than spectacle.

I led the art direction for the event, shaping the overall brand expression with a focus on clarity and atmosphere. The work centered on developing a cohesive visual language for social media, promotional assets, and event branding, ensuring consistency across every touchpoint. Each decision was made to amplify the energy of the event while maintaining a refined and intentional presence across digital and physical surfaces.