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Sundance: Tao Park City
Project Type
Event Branding / Art Direction
Date
2026
TAO Park City 2026 was a multi-day Sundance event combining music, art, and nightlife into a single branded experience.
I led the art direction and execution of the event’s visual design, developing a cohesive brand system across social, digital, and on-site touchpoints. The goal was to create a visual identity that felt premium and contemporary while standing out in the highly saturated Sundance event landscape.
Scope included:
- Social campaign visuals and promotional content
- Event branding and on-site graphics
- Digital marketing assets across multiple platforms
A key challenge was balancing high-energy nightlife visuals with a more refined, brand-forward aesthetic across both digital and physical environments. I approached this by using a restrained color palette, strong typographic hierarchy, and composition systems that maintained clarity while still feeling dynamic.
The final system ensured consistency across all touchpoints and reinforced TAO Park City’s positioning as a distinct, premium presence during Sundance.
